{"type":"rich","title":"Martin Lindstrom on Branding, Small Data, and Knowing Consumers \u2013 Episode 51","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"In the Arena","html":"<iframe src=\"https://player.blubrry.com/?id=12040843\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"There is so much talk about \u201cbig data\u201d these days and the impact it has on helping companies and brands understand the choices and activities of their market. But today\u2019s guest believes that the best approach to understanding consumers is not big data,...","thumbnail_url":"http://thesalesblog.com/wp-content/uploads/powerpress/unnamed.png"}