{"type":"rich","title":"Episode 190 | The 30-Month Plan: Future-Proofing Bank Marketing","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"Marketing Money Podcast","html":"<iframe src=\"https://player.blubrry.com/?id=146723354\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"In this episode, Josh and John dig into the importance of long-term marketing strategy for banksintroducing the concept of a 30-month rolling marketing plan. They discuss how traditional year-to-year budgets fall short, and how aligning marketing with ex","thumbnail_url":"https://assets.blubrry.com/coverart/160/453206-1629402352.jpg"}