{"type":"rich","title":"Do you need a Business Plan? \u2013 LOB 001","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"The Language of Business","html":"<iframe src=\"https://player.blubrry.com/?id=31027855\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"When doing a startup, do you need a full-fledged 50-page written Business Plan or will a \"back of the napkin\" approach work just as well? MBA Professor Greg Stoller interviews three entrepreneurs, each with a different take on the need for a Business P...","thumbnail_url":"http://lobpodcast.blubrry.net/wp-content/uploads/powerpress/LOB_for_Blubrry.jpg"}