{"type":"rich","title":"201 Category Creation: How To Dam The Demand","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"Lochhead on Marketing","html":"<iframe src=\"https://player.blubrry.com/?podcast_id=132650719\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"On this episode of Lochhead of Marketing, we review a powerful strategy that has the potential to revolutionize how you approach marketing and demand creation for your product or service. We call this","thumbnail_url":"https://assets.blubrry.com/coverart/160/810096.jpg"}