{"type":"rich","title":"205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"Lochhead on Marketing","html":"<iframe src=\"https://player.blubrry.com/?podcast_id=133452439\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a leading figure in category design, gives his Pirates Perspective into the critical concept that &#8220;the category makes the brand, not the other way around.&#8221;Th","thumbnail_url":"https://assets.blubrry.com/coverart/160/810096.jpg"}