{"type":"rich","title":"207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"Lochhead on Marketing","html":"<iframe src=\"https://player.blubrry.com/?podcast_id=138285969\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"On this episode of Lochhead on Marketing, we engage in a thought-provoking conversation with Fernando Labastida, an innovative thinker in category design and a proponent of businesses creating their o","thumbnail_url":"https://assets.blubrry.com/coverart/160/810096.jpg"}