{"type":"rich","title":"415 Out Of The Existing Market Trap with Christopher Lochhead","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"Christopher Lochhead Follow Your Different\u2122","html":"<iframe src=\"https://player.blubrry.com/?podcast_id=149643806\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"Christopher Lochhead, the renowned Godfather of Category Design, recently took the stage at the Constellations Connected Enterprise 2025 conference and delivered a blistering wake-up call to every business leader, entrepreneur, and innovator hoping to s","thumbnail_url":"https://assets.blubrry.com/coverart/160/586318.jpg"}