{"type":"rich","title":"425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"Christopher Lochhead Follow Your Different\u2122","html":"<iframe src=\"https://player.blubrry.com/?podcast_id=152885308\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"In a world flooded with content and incremental business strategies, standing out is more than a competitive advantage, it&#8217;s a necessity. Legendary Category Designers Kevin Maney and Mike Damphousse joined Christopher Lochhead on this week&#8217;s e","thumbnail_url":"https://assets.blubrry.com/coverart/160/586318.jpg"}