{"type":"rich","title":"What Counts: The VAB on Streaming, Attention, and the Numbers That Actually Matter","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"Insider Interviews: Media and Marketing Pros","html":"<iframe src=\"https://player.blubrry.com/?podcast_id=153878780\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"Jason Wiese, EVP of Insights and Measurement at the VAB, might make you rethink your entire approach to media planning, buckle your seatbelt around AI, and race to embrace premium video. Wiese produces 50 to 60 research and insight pieces a year, and doe","thumbnail_url":"https://insiderinterviews.blubrry.net/wp-content/uploads/2026/05/Insider-POV-Ep52-VAB-sq.png"}