{"type":"rich","title":"158 Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast","version":"1.0","provider_name":"Blubrry","provider_url":"https://blubrry.com","author_name":"Lochhead on Marketing","html":"<iframe src=\"https://player.blubrry.com/?podcast_id=89039880\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230\" frameborder=\"0\"></iframe>","height":"230","description":"On this episode of Lochhead on Marketing, Matt Johnson and I have a conversation about the book that changed my life. In my case, it was two books in particular that changed my life. We look into them","thumbnail_url":"https://assets.blubrry.com/coverart/160/810096.jpg"}