He's the man in the back of the room. He's told Us presidents where to sit. Ceos where to go and stars win to shine, But as he likes to point out. Who cares. I can It's true. She cares and so does he. He's entertainment and production agency owner and meeting an event master, Anthony Bo. She's his agent 99 and you're about to be. Hi, friends and welcome to another episode of the 1 and only pod about events, entertainment and engagement. I'm Anthony. I'm here every week as I am with the always optimistic always delicious. Alex Cristina both the ladies. Op Alex. Pic Anthony Good. You know, they can't see me batting my eyes whenever you introduce me because it just makes me feel so good. Oh, I'm so glad. I'm glad that you're and I batter. And that you're batting your eyes and that'll make you bet your eyes. Could you repeat that, please? Probably not. The property. I don't think so. But it is a glorious day. It's a beautiful beautiful day. It's summer here and it's summer all over the United States as it that's it work. As it is. And I'm excited because I have this little here, this little delicious I'm smelling the most delicious aroma that I have had in my guest bathroom since March. And is still making my guest bathroom smell so fresh and delicious. And I just had to let you share this with you, Alex because, you know, our guest today is going to talk all about these delicious scents, and I thought it might perk me up to have 1 sitting right next to me as we did this podcast, and I was right. I'm feeling perk up. I love it, but I gotta tell you I'm having Fo. I'm so sorry. I mean, it was... Okay. Please please please forgive me because it it really was a last minute decision to run into the bathroom. You might have seen that I disappeared from this little tate tay for a moment And I ran into the bathroom to get it because I thought, oh, I should have this here with me as we conduct this interview, which give you in just a few minutes, and we'll talk all about these delicious scents. You're forgiven. I I can't resist your your, you know, your big beautiful eyes. So... Oh, thank you. Thank you. Stop. Stop. Don't stop. As I... As I give her the sign to keep going. It could. Yeah. We have a lot to talk about, but really quickly, I did wanna mention the, Mandy Bat concert. You went to see Mandy Pat on June fifth. Fourth. Fourth. Excuse me. And how was it run there sometime. How was the concert? I love that, man. I know you do. You know, can he sing like he used to know? The high notes, an occasion where there saying mostly, and it was a little... Not gonna lie a little wobbly when it was down there. But man, that's that man sells the song, and he was a sur and off the cuff and conversational and called the audience out. I don't know that everybody appreciated it. I did it because he didn't do it in a heavy poem kind of way. He did a tongue and cheek. He was laughing with them as he was making fun of them. He wasn't necessarily. He was a yelling at them. Right. Is a different. It it was totally different. He had me in stitches the entire time, and he was very real. And when he didn't feel he he literally turned to his pianist and said, u, we're not ready. I'm tired. And then he would just start talking, and he... I gotta sit for a while longer. You know, the first time when I saw him, 30 years ago. He was super physical. And his piano player at the time was Paul forward, and he was just... I mean, he was drenched and sweat because he was so physical I don't know why I had it in my mind that he would still be that way, was a very different experience, and I appreciated it. So much, But it's just watching somebody adapt to the changes that happen in life. Adapt to their vocal changes, adapt to their physical changes and yet having the courage to get up there and be una and una who he is at this stage in his life and give 1 hell of a performance. He has me laughing. He had me crying. Was better than cats. Well, anything is better than cats. They're very low bar. Pretty much. But it's refreshing to hear that, and it and it makes me believe even stronger that what the world needs now is authenticity. Mh. And we're all, you know, just screaming for that. And the same with our events, you know, when they feel dis when things don't come together well when when it feels like you're trying to fit too much into the evening, it it comes across it as, you know, an authentic and hard to connect to. Yeah. So it's I I love hearing love hearing that. Good. So I'm sorry on that. Absolutely. I'm I'm sorry. I missed it. I know I had the opportunity to go with you, and I honestly, just wasn't feeling, like, a concert that night, and I think that's a big too. It it really is okay. And I gave a really good excuse man. I explained to him why you weren't there. Thank you he he he was okay with it. He said, I'm disappointed, but I understand. You're. Thank you. Thank you. Thank you. Know I I knew I knew I could count on you for that. Of course. Other people might have thrown me under the bus, but not you, Alex. No. Not me. Never. Not me. Never never never never ever. You're above that. Well, yeah not always. Well, I think so. K. You always take the high road, You know, You always take the high road. You do. Even when you're on the low road, it's a higher road than most. Well, thank you for that. I appreciate it. Because I I feel like I've been failing a little bit at that lately. So I appreciate that. Perk me up a bit. Thank you. Good. Good. Good. Okay. Before we get started, if you're a new listener, please take this time to like and subscribe. Go ahead. We'll give you a sec. Why thank you. I'm a little concerned about my tips see today. I do have a tip see. That it might sound little bit like a rant, but I'm gonna go with it because it's a very important tips to share and I hope that it comes across with the same kind of a passion that it is of, it is being shared. So my tips c today is about surprises Now, I have a really, really good relationship with surprises. I love the element of surprise. I appreciate potential value when planned and executed well, which for me translates to ensuring said surprise has meaning beyond it merely being a surprise. A reward for achieving previously stated goal, a tie in to the recipients elections, anything that gives the surprise life beyond the moment it's presented and of course, detailing the setup. You execute under a shroud of secrecy you hope because it takes a village and with such precision as to catch your recipient completely off guard and render them receptive That's right, receptive, willing, happy, excited to accept your grand gesture. The element of surprise is a useful audience engagement tool, and quite honestly, not at all new. Oprah did it decades ago, Ellen did it on her show shoot. We did it when we booked Kelly Clark as a surprise entertainment for a client way back in 20 12. The point is that when done thought fully. The element of surprise will breathe new life into your event like nothing else can and maybe even make it memorable Now all this said, not all surprises are good surprises. And here's an example and where the ramp might begin. You're on site executing a plan for a grand finale with a vendor you've not worked with before. This grand finale, au quite a few dollars. You're given the vendor. You've given the vendor a schedule beforehand, accept it without comment just to thank you for sharing that with us. And as go time ticks closer and the preceding speech is planned for the evening before the finale could begin, cease to end at the prescribed time. They just keep going and going. And you're informed by the vendor that if you don't go soon, you may not be able to go at all. What? In the words of Meryl Streep, death becomes her now a warning folks, especially those of you that provide end services, the time to communicate a potential issue is not. At the time the issue is about to rear its ugly head. That's giving someone a bad surprise. The time to communicate is way before that point during the planning stages when the planner and the client have an opportunity to take action that will avoid the issue altogether. Events are fluid affairs. Humans make it so, so be smart think ahead and communicate upfront. Don't give anyone a bad surprise and like. And that is. How wonderful it would be if everybody could hear. I I mean, you call it a rant. I call it it's all a business. Well, thank you for that. But you know, I'm ranting because it happened to me recently. Mh. And, you know, I as I have to do, look at my own actions and inaction, and I try to think is there something that I could have done differently. Yes. I can ask the question next time. Are there time constraints? Do we have to be careful about going over? I need to ask that question, but it still have should... It should have been communicated to me even without asking. It was that crucial. It was that important. And when somebody who says they've been in the industry for years and years and years and have done all of these great shows when they look at a schedule and they see speech speech speech finale, there should be some indication to them at o. Okay. These speeches are scheduled beforehand, What do they go long? I need to be prepared for that or at least prepare the client that if these go too long, there could be an issue. There there needs to be that stored of of, you're thinking ahead and and having 4 thought and there wasn't. No. You're they're the expert in this. If you knew all the questions to ask in a field that is not or an area that you don't have expertise in. If you knew to ask those questions, you would then be the expert. You are not in this particular field. Correct. And when you have somebody who's been doing it exactly right. They should know to say come on. When have speeches ever ever ended at the prescribed time. Rare. You know, it reminds me of, you know, working with like, ci mechanics, our friends or Yes. You know, they have these incredible mechanics, these machines that they have built that are used at events. They understand logistics and they are sure to tell us all of the id beforehand. So we know in advance what we have to look for to make sure that will work. That's what we're talking about here. Mh. And that that just didn't happen in this case. And and it's a shame because it was an incredible show that we built. Mh. And everyone is talking about it. But they are. I don't ever wanna do it again because it was just so stressful on sight. And I don't like I don't really like the person that I become when I'm surprised like that on sight, which is somebody who's trying to keep it together for everyone else, but is so mad because there's a there's a weak link in the chain. Mh. And it's just rare ugly head at the most ina time. Right. A time when you feel helpless because there is very little you can do. And in these circumstances, I was also trapped where I was. I couldn't maneuver around the stage. I couldn't get in front of the speakers to try to give them a high sign, a lieutenant general by the way. Right. You know, as if that's. A very important speech. As well Right. Right. I mean, I had... I was helpless and not only adds to the stress when there's nothing you can do. As opposed to being told a week in advance 2 weeks in advance shoot. When we booked it, that would have been the time because then I could have been very proactive. And to my client, listen. We wanna be very careful about speeches. So let's not have an Mc. Let's just do this with you know, in this way. I I was helpless at that point. Right. And it was really infuriating. And and scary. It is. It was scary. Well, it was because in this case, there was a financial hit here that wasn't a cheap show. And, you know, if the client didn't hear here was the catch. If the show didn't go off for reasons concerning weather or any reason, we were not gonna get it... We were not gonna get a a refund. We would get an opportunity to reschedule that show in the future, which meant that I would take that on because the client wasn't coming to San Diego anytime soon. So it was going to be my financial obligation. And I just don't think that was appreciated at all. And And I'm sorry to say that my email to them has gone on no response, which means that they don't wanna learn from this Spirit. Right. I'm I'm probably the bad guy for not being happy with them, which is unfortunate. It is unfortunate. Alright. Let's move on to some smelly sweets, punch shiny topics and get of this crazy. Well, I'm just gonna tell you 1 thing. I'm missing say 1 thing to you really quickly. Alright. Okay? Here say I don't know what that means, but it sounds like if somebody does you wrong, cut off their nuts. Okay. So that would be the sicilian part of the version of it. The Greek version is be like a Greek. Forgive. But never forget. Oh, I'm really good at that. How I'm a scorpio. We do that in Spade. Yes. You do. Yes. You do. It's a good thing. Thank you, Yeah. Agreed. Done. Oh alright. So who who are we talking to today? Let's let everybody knows She's she's delicious and she's waiting, and she's beautiful. So let's bring her on. And she smells nice. And she smells nice. Okay. Well, when it comes to understanding and leveraging the power of scent, our guest today is quite an expert. Her groundbreaking approach using cent to enhance experiences and events has led to collaborations with corporate clients and event planners Ross the nation. She created the first ever scented piece of art for Denver International airport. Now I gotta go to Denver. I wanna hear about. I know I do too. She opened a Denver based catering company called yours Truly Cupcake. C rating branded experiences in edible for clients like Ne and Marcus, Kate Spade and Louis Vuitton, just to name a few. She is a pioneer in creating atmospheric aroma for events that weaves the fragrance into overall fabric story of the event. Please welcome founder and Ceo of Sent. Tiffany rose good here. Hello? Hi. Would you think of that that introduction? The surprise scenario that led into a... Or my introduction. Your introduction. Oh, I have lot... Oh, It was amazing. So too so well delivered. I thought. I felt like I was on the radio listening. Or... Oh good. Great. Thank you. Tiffany Rose. Here Am Yes. You are. You are right here in front of us and just to help the audience get to know you a little better. We hope you don't mind. We'd like to start with something called 10 quick questions. 10 quick questions. 10 quick questions. The whole point of this is, I ask you a crazy crust question, and you give me the first answer that comes to your mind. In under 2 minutes, and Alex usually watches the clock if she doesn't get caught up in the conversation. And are you ready to up with 10 quick questions. I'm Ready. I'm excited. Okay. Good. Oh, that's the first time I've ever heard that by the way. Alright. Question number 1. What is your absolute absolute favorite scent? No scent at all, just kidding. I go through other scent. I don't have any rid him. Pretty bad at this. My absolute favorite scent I would say it's is my mom's thanksgiving dinner. Beautiful. Let's bottle it and sell it. Pretty If you were a cupcake what flavor cupcake would you be? Not vanilla. That answer, but everything but vanilla. I everything but I'm not everything does vanilla. I love that. Okay. I do too. I do too. Okay. What color do you wear when you wanna feel powerful. Black. And you know peach fuzz is pant tones 20 24 color of the year, peach fuzz. What comes to mind when I say peach fuzz. The fact that I haven't der blind in amendment. Also juicy. Well, it's... It... We can't see it. So it... You must be doing something right. He I... Well Are you. Okay. Here with you. Charisma, charisma, uniqueness. Nerve or talent, charisma, uniqueness, nerve, or talent. Which of these has served you most in your career. All of the above. I love you. Love that answer see is a quadruple threat? Okay. Number 6. What is the last thing you've got in trouble for saying or doing. So many to choose from. I think I... To think about being a boss though is behind the 1 that gives... Like, I don't get in trouble. I don't have a husband. I don't have 1 So, I guess a client wouldn't like, I don't get in trouble. I get away with them. Oh, well, you'll have to give lessons. Please. Please. I get trouble all the time. Okay. Spritz or Dab, which gets the job done better. I'm gonna go with Spritz. Are you a spritz or a dab? I'm not even sure what you mean by dab. Well, you know you... I think maybe back in the day. Perfume didn't always have sprays, and you would just dab it on your finger, and then you'd put it on your neck. In the 3 areas that you're taught to put it on your neck, and that's what I would call cab. I love that, and you're not wrong. I'm a Spritz sorry I think most perfume I own. These days are atom even samples are atom now. I think historically. The mechanism of spritz seeing is more popular. Although you could have asked about rolling too because I feel like rollers are still very popular and back pain. As and I have some. Men rollers too. Yeah. That's become very popular for men too to, you know, roll the send all over your body. And also what's become popular are ourselves. Oh, or bought like bombs. They've sent. Bombs. Yeah Exactly, you know, Exactly. And that's actually like, the oldest technology thinking about, like scent and, like, and how scent is made, like, through fats. Like, you would then have a ball. Technology Right. But, you know, I wonder if we're going off on a tangent if you waste a lot when you're optimizing it, or if you lose some of the scent. Like, I wonder if there's some scientific reason why some of the perfume didn't come with optimize when they could Now that I'm thinking about this and knowing the science it's behind it, it's a very, very good question. Do you want a dig? Do you wanna dig deep right now? It's a, like, no molecules? No. But I do later. Because we're... Good. There's... I think there's... I think that's a great question, and I think there's a good reason for it and I think it has to do with build technology, how to, like, are obviously a mechanism as opposed to like a bomb. South... Right which is the which is applied immediately and not like for another... Do you do you need to get... Okay. I just have to add. I love that you know, Anthony wear to pie when you're dab, and I don't. Oh, Love that about you. Okay oh, yeah move on. There's a reason for it too. Okay. Alright. Number 8, Assuming you have at least 1 like the rest of us mere mortals, What is your gil pleasure? She's thinking about what not to say. My guilt pleasure is related to the amount of freedom that my life has, and I do whatever I want whenever I want. And The life? Yeah. You should feel damn guilty about that if you asked me. That sounds like a good 1. I agree. Okay. I think you need something to tie you down girl. Alright. None. Which Disney Princess could be your soul sister. Think Cinderella, I lean towards Cinderella. I I don't know what it is. I love Cinderella. She's my favorite. Yeah. But now, Alex would say snow white. But we know the the reason why. Because she's ordering 7 little men about. Yeah. She likes that idea. I like that idea. Of giving all that I do my bidding. No. No. I like the under underdog thing though with Cinderella, you know. She's the 1 that nobody believes is gonna make it on top there she is the shoe fits. But she also has had to put in the work. Yes. She does. Yes. She does put in the work. She tang. That's all she does. Right? But right. And she doesn't complain about it. Right. Exactly. She has helped too though with the squirrels and the birds and the mice. That's true. But, you know, they're healthy. They're they're messy too though, you know? That's true. You know, so you gotta... You know, It's like, right. Pick your poison. Right? Alright. Number 10. We could go on. Number 10, last question. You've done very well by the way. And you're not sweating at all. I can see you've kept your comp. Number 10. How is your boyfriend, Mick Raf, excuse me. Let me rephrase that How is your boyfriend, Mike Ro doing since... Oh, wait. Let me try as a again damn it. How is your boyfriend, Mike Raf doing, and do you have plans to be with him again soon? I'm so glad you should ask. It's embarrassing. I don't have a mic bright here because I have so many boyfriends. Sometimes even for podcast. I, like, at this tiny 1 that I use, but he's at home right now. Oh. I... Like the 7 little men. It is. I probably have 7 little mics. Mh. I do have a a my next big microphone dates is with Nice, the national convention is coming to denver, and I get to be a speaker there And they always try to give me AAA love microphone, and I'm like, but I really just, like the way feels in my hands. I agree. Yeah. Yeah I agree. I love having the handheld in my hand. You also mc events, which we've come to learn in our stocking of you. I'm, like, how do you note this? I'm so impressed. I haven't an... I... Well, so I was a stand up comedian. What little tiny, like, swath of time. And it was because I was I was and seeing. U. Less shows, that's how that the whole business got started. I was... We... Before we came on, we talked about we're all dancers in the audience. Audience on the... Not band. Hopefully also in the audience, but I was a dancer growing up. I relaxed dance for a minute. It was really like, a dance societal for me and my thirties because I, missed that audience. And then I'd be started hosting. They started They gave me the microphone, and I'm like, this is it for me. Then I was, oh, I... Somebody's... I had a drama with the show 1 time. And I had to be on stage for 10 minutes. Wouldn't have no idea what's going on. Like, the... Everything something happened. It turns out their cops were called on the like the sound engineers. And I had a be on siege, like, wing it improving for 10 minutes. It's a lifetime. It is a lifetime. And I was in, like, a sin... I mean, go back to the Disney character. I looked like a Disney protest. And somebody came up later. I was like, you you you did a great set. And I was like, she thinks I did a set Like that Like, I have... Like, there's something here, and then I pursued to be a comic per a minute. Decided I didn't wanna do it because I... That's something... I'd have to quit my life and quit my... To be like, an excellent comedian. You have to dedicate your life do it. And I'm like I just don't have that kind location. But I did do a couple open mics in New York, like, on an actual stage and figured up. Actually that funny, but that's how microphone started. So thank you for doing your research and acknowledging map because that is a fun time to think about. Well, it's it's awesome that you do that, doing it myself, I know that it isn't easy. I I do know that 10 minutes feels like a lifetime And, you know, being funny when somebody expects you to be funny is probably the hardest thing in the world. Mh. So it takes a certain amount of confidence to get up there and even try. You know, you really have to be willing to put yourself out there. So I applaud you? Yes. Absolutely. Alex and I took stand up classes, but they were all virtual and because we were in lockdown, even our end of class performances were virtual. So it was a bit easier than it would have been doing it live because we could rely on notes you know, nobody really knew, because they're all virtual and it was basically students anyway. So III mean, I probably would have been mortified to get up on stage in front of people. And, you know, try to not only be funny, but remember all the The bit, remember the routine. Right? It's it's a lot. It's more than it looks like. They make it look so easy. Yes. They do. And that is why I decided because it's a truly a craft in an r and like, you have to, like, the repetition of it, the time you have to put it in the nuance with even like the word choice and... I mean, it's... It was... It's fascinating and, yeah, I applaud anybody that does it or anybody that even tries to do it. It's it's not easy. It's not easy to to to go on stage for any reason. Right? I mean, that's... They always say it's people's number 1 fear? Yes. I didn't get to your point, trying to be funny or would be the tech adaptation of funny, and then, like, not having a land. Yeah. And I hate We've watching that... Like, your comment that's not having a best their best say I should say. Like, that's as an audience member, you're just, like... U. Just wanna hug him. You you can do. You're just yeah hug him. Because you're the only 1 in the? Yes. You're the only 1 in the audience that will hug them because everybody else is hating them. Right? I won't throw tomatoes, You know? I'll I'll hand them a bowl chicken soup. No. And and you have to do all this and make it appear as if it's just effortlessly coming to you in the moment. None of this is rehearsed. There's no nuance. There's no little... Oh, let's put a railroad stop here to to let us know we need to pause. And turn the head to the. I mean, it's all every nuances is practice. Mh. That's what makes it so exciting. I think also when you when you are, and you've got the audience in the palm of your hands, and they're just waiting for the next joke. That's that's it doesn't beat that right? Right. It's magic. It's It's magic. So what inspired you to begin c sense for events? Great question. So as was mentioning in the intro, I own a dessert catering company. In Denver that I never intended to start it became a bakery in Covid, and my background is advertising and marketing. So we would... It's weird how it happens. Again, I didn't intend to have like, a bakery type situation, but I was in grad school. I used to bake for fun, and sometimes the the universe lights a path and you walk down it. Even though it's not exactly what you do intended to do. And so with our desserts, I really love and loved exploring like, why people act or why people do what they do and how you can communicate to people. So communicating through desserts. And we would build, like, ridiculous over the top, dessert interactive stations, like Willy Won on track, Yep. And for me it was all about thinking about, like, how to move people or how to make people, like, really remember the experience or have an experience like, like, they've never had before regarding... I mean, sugar as our was our medium, and then really thinking about touch tasted and smell. So from a branding perspective, it's, like, you can have a beautiful logo, a beautiful message and a beautiful campaign, and that's audio visual. But through thinking about that because that's where my head was at, like, through desserts or through something you can actually touch jason's since not and something you can actually put in your mouth you can get a whole different reaction from a human being. If you have that kind of level of intimacy from a branded strategic perspective. And so then it's... I started thinking about smell and, like, really smell is the 1 thing in the events that we... I'd never... I'd never heard of that, like, anybody paid attention to. Thinking about food in terms of scent, yes, you have to smell to taste and those, like, taste and smell are intricate linked, but it's all... Those are also, like, personal scent experiences. Right? Like, if I'm eating a buy to something, you are not eating the same by, even you... Though you may be eating the same thing you're having your own experience. So thinking about, like, a shared scent experience, I started doing the... Just like accent things. Back to my level of freedom in my life. I do whatever I want when I want to do it. So I started like, buying diffuse and sensing things kind of seeing how sent worked in spaces. And, like, I would show up to things with diffuse and, like, public places just thick kind of see, and this is when scent marketing was starting to take off with hotel lob. So there was starting to be context for it. But not in an event way. So I sent to the Denver in our national. It was a temporary installation. With an artist, he did it like, a 3 story Lily sculpture in the middle of the, like, terminal. And so we I did it a bunch of research on scent and I on, I, like, done a huge rabbit hole for, like, the fragrance that I chose, like, what it means as far as like, welcoming and, like, being an airport and having people come, you know, from all over the world and having this experience So that I would say... And that is sort of how I could see, like, how to scent dynamic environments. Again, I just, like, kinda started doing it, so I got a couple of clients that would pay for this. I kind of again, just started doing the work, and then the business came later. I tech physically launched in 20 20, which was... Is also kind of a joke to say when you're an event company? Well, that the fact that you're still here says a lot about you because that was the worst time. To launch. But because of that also the silver lining for me was I actually really delve deep into, like, you guys were doing standard up classes, I was taking perfume classes. And I'm not Like, I'm not somebody who was, like, super into perfume prior, and mean there are people that are, like, really into perfume. I was never that person. I always love my personal fragrances You know, I love it scented candle now again, but I wasn't I wasn't steep in the science or like, the history of perfume the history of sentencing spaces. So I really got to spend a year without being able to work... Give know learning it. And then again, after 20 20 kind of doing the work. Smart Meetings magazine, they took such a... I called them, and I was like, can I account sent your events and I'm, at the fact that they said yes to me? Was like, this is wild. Because I... But you can't fake an event either. Like, you guys can both speak to this. Like, you can't take a bunch of, like, Pieces of equipment is speakers lighting whatever and, like, put them in a a blank ballroom and think you're gonna get an understanding about how people actually move through this space and with the vibe and the emotion that is there, without actual people. Somebody said to me recently and event is just a room of nervous systems. And I'm like, I find that so fascinating. And we are nervous systems and we are the way we experience the world and events are all about creating experiences. So the idea that 1 of our 5 sensory receptors has virtually been ignored is why I have a company and why I think the work that I do is so meaningful from an education perspective to just to get people to think about what does their event smell like? What does their venue smell like? What? What can you do as an experienced creator, strategically, you know, to influence that piece and how does it weave into the rest of the story of the on? I just... Again, I started doing it. I'm doing it. I'm still figuring out how to do it in a way that's more, you know, attainable for the masses, but again, just to think about it, I think is is the first step. Well I was secure with this. Well, no. It's great. And IIII think the context is that before you started this. I I think there there were some players, and they they may still be around. But there weren't... The the market really is isn't flush with providers of scent. And before you started this, you know, we've been teaching that in order to get to people's emotions in order to really connect with them, you have to touch the 5 senses. And the the more you're able to touch each 1 of those senses, the more successful, you're going to be and really connecting with them and reaching them. So sent to your point, you're right, it has been missing except for whatever scent ema eights from the food that they're eating, which admittedly is very little by the time it gets to the person. Because it's usually been sitting around and a hot box if it's a large group, but scent has been the missing element and creating the experience that you just described. So it's it's really great that somebody is thinking about it because it is essential. To creating memorable experiences, very essential. So how do you I know that your clients play a big role in the sense that you select. Right? But how do you ensure that the sense you're selecting don't fight with the menu, for example, or the cuisine or the experience. So Part of that, I mentioned earlier, the... Like I like to separate a bit difference between an intimate sent experience and a shared scent experience. So if you think about a hotel lobby and you walk into a hotel lobby, and it's... We I mean, pick 1. The addition, people always talk about the Del delano. They love that 1. West how to send... Western is a white time scent that's very popular. Like, even thinking about that, like, even if you're walking through that lobby experience. If you're eating your Luna bar, you're not necessarily having this like, oh, god. Where am You know what I mean. So sure as much just discord as, like, again, if you really think about it, you would never put a scented candle. So a Candle is a shared scent experience on a table where you're eating a filet mignon. Like, that doesn't translate well. So I think the elements involved with regard to making sure that it's not an interference. Is space and timing. So for weddings, we'll typically send the ceremony, And then we'll sense... We'll... We... We will send a cocktail hour because again, it's not about the food as much It's like you're having a cocktail. You're in this atmosphere. There's It's louder during and cocktail hour or 2 than it is for dinner. And for dinner, we will bring down the sense. I mean, owning a dessert situation desserts will letting themselves better can back does 2 scent, so we paired some of our dessert experiences was sent and like, again, not kind of like, or even the smell coffee is a shared scent if there's a big earn in the room, but it also, like, again, it pairs with the chocolate cake that you're also being served. And then we'll bring up sent again, back to the wedding will bring sent back up for the desserts because that can lend itself well. And I think it's about... Again, it's just about and thinking about it. Like, yeah, you... We you probably don't wanna pump a room full of... Again, the the... Even the scent of the fuck like rose, if... When you're sitting down to eat. Not that it... It not that, like, this, like, over overarching sent experience necessarily affects each bite But maybe you you also bring the music down when people are having conversations during exactly. They you leave room for another experience. Your exactly. You're playing with all the other experiences you're not trying to take over the event and overwhelm. Makes sense perfectly described. So could I ask you a question about the airport? Did you did you actually stand around and watch people as they experience the scent for the first time? And if you did, what is it you observed? I I not only do that with the airport but, I do it at every event of by 10. And that is... Again, that sort back to the smart. Meaning think is sort of allowing me to do my work. All Did... Nobody didn't knew why I was there. You know It looked like a conference go. I? The girl of made been soccer in the background. What is she doing fry. Right? Exactly. I'd listen to what people say. And that is the reason that the business still exists. And I think that, like, there's a certain audience We also have diff... We all have different scent since sent... Sensory sensitivities. Right? Glasses. Some people were hearing aids, like some people need other devices to experience the world. So we all have different degrees in which difference, mh. Stimulus, like, affects us. Right. So some people walk... I'd like you to walk by and probably you could you could have asked... It could've have been really strong, and they have no idea, like, their... Or their minds are just not there. And then, like a certain percentage comments on it. Right And then another... Like, there's people in the middle like you can watch them, like, like, like, it's funny when... If with the dessert situation, I used love to watch people cupcakes. And I'm like, I could tell by, like, by, like, the way they un interact it, whether they were gonna like it or not and how they, like, interacted. Now that I think about it, I I'm also an expert in watching people smell a room. And, like, watching their face. Right? Like, you can tell sort of people are deep and thought, or they're having conversation and you can kind of see, like, a moment sort of come over them where it's, like, something is different. Here. I don't know where it is And if you asking me what it is. I couldn't say, oh, it smells different here than it did over there, But you are creating a space in an atmosphere where you can you you can look on somebody's face. And again, it's not everybody all the time and really see that there is a shift. And then there is the certain percentage that says... Oh, wow. Oh, do you smell that? Oh my god. It smells... And those are people that are usually with somebody else and then they they acknowledge it to the person that they're around. So that's how I've witnessed and it in the past. I don't... I I think maybe I've done a disservice to myself by not really like, doing a survey, but I also feel like that ruins experience. 1 of the things that that I don't like to do, and I've... I'm is, like signage And be like, I'll be like, oh, Send is sponsoring this. What does it smell like You know, I'm, like, that room the experience for me. I'm like, I just want to sort of be that transformative and transformative experience when people walk into a space. And we're not alone. I think doing corporate events, and it... It works really sometimes sent works really well into space where there's nothing. Right? Like, it's another educational cent session in a ballroom. Mh. So when I speak, I sent... I sent my educational senses, sessions with scent. And and obviously, they kind of know what they're coming to cease so they're more aware of it. So in those kind of, like, grab white boxes, you do see. You... It is more concentrated of, like, the rate action that you see. On the other hand, the other place that I think we we do our best work is when an event is so transformative. Right? That you are literally walking from the quota end you're every day, and you step into an event. You step into somebody else's world that they've created, and that is that lighting. I mean, I'm thinking, like a jungle or hawaiian or a lush like, Right have, you know, plant sort of, like, reaching out to you, and the du decor is is just... You're the succumb to the entire experience sent to that. No way... It'd be very if you people like, in my experience are like, oh, it's just the fragrance. It's not just... It's the everything, but then the addition of fragrance, it just to right. Takes it to the... To the next level unsure your point, it it does speak to your, you know, your Limbic brain. It does get into your to your memory making facilities, and those are the things that you member... Like, you were... That are most memorable in a way. So that when you smell especially with weddings. When you smell your wedding, you know, 5 years later, it's like that moment where it just takes you right back. Yeah. I mean, I can have a a walk in... Have smell something, and it can take me back to my childhood and bring me back to happy tears. You know, a a memory of walking down the acre mowing grass with my dad or gardening or doing, you know, being in the kitchen and cooking with my mom. All of those things that I no longer have the opportunity to share with that person, but it will bring me back as if they're happening again, and it's so lovely. And it's about the authenticity again. You know, when when you do walk into a room that's been trans formed and the lighting is alive, and the scenery is envelop you. You might not notice the scent at first because you're over come by the sensory experience, but then when it comes in, it just makes it feel even more authentic to your point. And, you know, we started this episode with the idea of surprise, and I think you've you are proponent of surprise in your business because, like you said, you don't like to advertise. Oh, sense buy. You want people to feel it when they walk in, and that's a surprise and that's a nice surprise and that's what adds to the experience and elevate us a bit. Right? Because we're walking in. We're walking into a room, and we're not expecting something, and it hits us. It overtake us for a moment. We notice it And it's joyful. Right? And we and we can almost sort of set a new where we're going and what we're doing because of that 1 slight change in the environment. It's really magical. And you know, I commend you for it. Now let's ask you, though, small rooms, big rooms, are there limitations to the size room that you consent. What are some of the issues or challenges that you face when you want to send a room? I also... I think the challenges in inc in general we don't have a lot of language to talk about. It's difficult to talk about. It literally, as I mentioned earlier, the... Your old factor is in your limbic brain. So it's the oldest part of your brain, it bypass language and rationality. That's why when you smell that thing and you're taking just that... It's hard to even... You're just there. Right? You're just like there and you're like, whoa, kind of what happened. And you can't necessarily say, Oh, that's a greeting scent and, like, describe the scent molecules. We don't even talk about cent molecules. So I think Right it's hard to describe in general. So even thinking about adding it to something, you know, it's just not something that that we're thinking about or talking about. With regard to, I think the size of the room, 1 of our big greatest challenges is is communicating to guess, like, I... And I just forgot just before 8, I continue. I do... There are companies that have I've tried that have done and done this in the past of and I'm not like the first first first, and I wanna acknowledge the people that have come before me because you had mentioned that and you're right. And and I didn't totally pull this out at the there and I I honor the people that I've been trying to do this and I've... I've met, like, planners that have, like, they're like, yeah, I I've walked around events with, like, a linen spray. Right? Right. I think again, so we don't have to language to talk about it, and then there's not the equipment. There is not a piece of equipment on the market to my knowledge, which I am in the process of designing it that is meant for events, and that's why it's also difficult. There is some... Like, if you want to send something. There's more equipment now that you can buy online and and do a room. But when you're talking about 5000 square feet and bigger. Mh. There's nothing there's there's like, nothing... There's not a full solution you can currently purchase anywhere. To send that space in an a dynamic environment, which is why we're a service. I'm in the process of trying to, like, overcome this. Right? Like... Right. My personal manifesto is to get sent on the event checklist and it's like, well, if I'm the only company that you can you can call and do it. Like, that's not I mean, kudos to me for trying, but that's not gonna get event scented. So so there are challenges there is some equipment on the marketplace smaller events, the bigger the space. I mean, again, like, you have to hire huge companies to do to light a conference. Center to, you know what I mean to light a giant show at any sort of auditor. So I think again shifting the industry's perspective about how we think that scent can mirror the other types of companies in the industry. I think is important, I've I've... There are instances I've had where I've pitched an event, and it can I come to find? Out they're like, they ordered some diffuse off of the Amazon, and then, like, Amazon sells nothing that's ever going to work for a space this site. Is part of that again is on need to educate that, but then to try to find a solution for that team. Right. Right. Mh. And it seems like, you know, talking about production. It seems like the solution could be something that sits along the perimeter of the room like a lot of up lights do, or is hung from the trust like lighting and sound often is But but then you're the expert to say, well, you know, scent really doesn't travel downward, it travels upward. Whatever it is to ensure that if we did put it in the ceiling, it would actually be impactful and effective. But I... To your point, I think you're absolutely right going the way of production and finding ways to make the scent work in alignment with all the other production that's happening, seems like the weight to go. Right? It's it's the least intrusive. It's the probably the least costly because you've already got some of that infrastructure happening. It's just a question now of adding to it, you know, adding some units on the trust or adding them around the room, So it does make sense to go that route. So you're in the process of of trying to brainstorm something that would work for for bigger impact? Is that is that fair to say? Well, I actually have a prototype. I'll show it to you. We I mean, that... I have a prototype. Nice Not just an idea. However. So the idea behind my prototype. Is that you can put it on... You can put it on rigging. Nothing exists like this. It's looks small. It... That's just for people because we're not video. Oh, yeah. It looks like a projector. It looks like a table projector. It's about that size folks. Very very handy. Go ahead, please. Talk about. And I... The whole idea behind is to it's funny that you should say up lighting it's the up like my model. Like, to do a large space, like, the largest thing we ever did was at Cater source. You were there. You... Did you smell the coffee? I did. I smelled the coffee. So we... I don't... I haven't not revealing too much. So we were we were asked to do it and we're like, yeah, of course, we can do it. And then it's, like we're doing it and we're like, well, we've never actually done this before on this scale. With that's the very resources for... Go ahead. So we were able to execute that, but the equipment that we used at the time wasn't ideal. But we have a use, like, every piece of equipment that I own in order to do it a 40000 square foot if I I'm if I'm remembering correctly a space. So because... But, like, 1 outlet... You can't use 1 light. You can't use 1 like, commercially avail no. Of equipment to do anything. So that is the idea behind these. We want them to also be magnetic just like an up light. Right? So you can literally, like, stick them anywhere do anything. The technology... I mean, it just doesn't currently exist, so I'm trying to I'm on the process of finding a solution for that. And I think we're not inexpensive either. So it's like, so what are my solutions? We hire this company or there's nothing or we buy something on Amazon? I think that, like, thinking about smaller spaces that you do have control over as an experience creator. Is where you start. It's funny that you grabbed your fragrance out of your bathroom. We just won an award as really know what the exact award is, the Ey Austin. We won for bathroom fragrance. No. Really? That's great. And it's like, oh, they had asked us to sponsor an event, Taylor swift in kind of last second. And I was like, we can't, like, you know, do our whole thing in this amount of time for what About I was like, here here's here's what we can give to. So thinking about small areas thinking about, again a bridal spree. That is a small enough space you could light a candle, and it would have an impact and that is an event that's very important in people's lives. That you can affect doing an entrance of an event. Mh. You know, is sort of another way. The more space you have, the more people you have walking through more difficult it is to strategically sense. But there are touch points that you can the sort of anybody can think about it. Even if it's, like a baby to shower home. You know what I... You know what I mean? Like, thinking about, like, the most cherished intimate events that people host in smaller spaces. There are lots of lots of solutions for that. And again just thinking about it. I would not ever use a Linen spray any kind of spray for an area you literally would have to, like, walk around in brilliant. I'd be careful about candles, but there there are good diffuse for smaller spaces that you can't that are absolutely available for anybody to buy. Well, but you know, your service. Let's talk about that. I assume that you get calls for, you know, intentional cent. Right? There's a moment that wants to be shared or to your point, there's an area that wants to be spruce up. And so it's intentional. Right? If people are really looking... They're not just calling you because they wanna send everything. They're I'm assuming they're calling you because they they want something special. They want to enhance the emotional. I would think Right. They they have a story to tell. They have a story to tell. I am actually I pitched van for the hip hop awards. I don't know if I'm... I 1 of Love to good. With 2 of your colleagues, actually, and I... Like, it's nineties hip hop artist. Right? And I... So I I delved... I'm like, what would make this special them? We're... I... The research on the set research is to do like, what were popular, like, men's fragrances in the nineties. Mh. What is something that, like, this audience of this age can smell And and and not only create a new memory, but sort of like, when they were developing their their art you know, like, what was their ass... What were their aspirational smells? And, like, how can we we tell that story. So I guess it's very very very intentional, very strategic. And that is the big piece of the other thing that that we provide and and thinking about just, like, sense consulting too, like, what how can we help you tell that story through what we do? And then second, like, how do you get that out to a better audience? Mh. I I think it would be fascinating to work with you on a production on a show, with video and live performance, and to dr the audience in fragrance at specific times of the show when it makes sense and when it follows the story. I think that would be amazing I just... I'm I'm immediately taken back to soar and leave it or not. At Disneyland land. Yes. I don't know if you've ever been on that ride, but they do use sense. It's a it's a high flying ride. You're sitting in a in a seat that virtually doesn't move, but the video makes you feel like, you're moving through all of these different locations and they you sent at times to, you know, help to make it feel real, and it's just It's a... I still I still remember it. It's just so remarkable. Right? And that kind of storytelling, we're we're so hungry for it in events. We're we're so ready and hungry for it. And I... I just... I'm just throwing that out there. We're gonna do it someday. We're gonna have show and it's gonna be really fabulous. Another... I went on a little tangent. I apologize. No. I'm here for it. So how about changing the scent profile? If if you're if you're doing some storytelling in your in a room, Is that possible? With the equipment that you have today to to actually the profile? It is. It is a little... I mean, obviously, There are limitations based on, like, again, what scent is. Right? So scent is a volatile molecule. So if you really... And I'd love your use to of the word dr. So if you dr anything with a lot of molecules, which would also be in the gas state for us, but you could also think about this in a liquid state, it's gonna make take more... The more directs you have, the more time it is to sort of, like, have those move through space. Right? It also... I mean it does depend. We talk a lot about molecule size with... We have a service, an interactive station for events where guests can make their own custom fragrance. And they smell top notes, middle notes and base notes. And we're talking out at the time. Like, what's the difference between the top and on a base note? It has to do with the size of molecule. So if you were to go from, like, a top note heavy fragrance that was really light. Like, that will dissipate more quickly than a bottom note. Bottom, or, like, you think of leather or tobacco chocolate, vanilla. Those are all big, slow, moving molecules. Like, those would be hard to sort of, like, follow up with something else. Okay. Just because it takes more time for them to move through the space. But fans are amazing, and anything's possible and in And there is equipment. We don't do this, but on rides, like, you... We work work with a company that does the equipment for Rides at Universal. So the way that they, like, sense a moment is very much, like a, like, an almost like an atom. Right? On steroids. Right. And so their whole thing is to be, like, We don't use that for events because it's, like, there's not really an event moment where you're... There's really the same as writing through a ride, and the way that you described your even though you were stationary, it kinda, like, gave you that movement. Mh. It's sort of, like, a poof of a of a fragrance. Right you haven't had the upper needed to do that, but I know that it does exist. The the thing that... That from a technical perspective is is fans can be loud. So if you again, wanna move air through, it has to be at a point at a during a show and well timed in Well synced, and no surprises, where where, like, you're gonna have a big sound moment. You could then push it through potentially with fans. Would be a way to sort of, like, integrate that solution for that goal. So that the scent quickly moves through the... In time with the moment so that it right. It it it coordinates with the moment. Very good point. I I remember maybe maybe I'm I'm not firing right, but I kind of remember the airflow in the big room at Cater source being problematic. Do I have that wrong? Was there an issue with some of the air airflow in that room or thought there wasn't... When we... I mean, when we first got there, we were like, wow, this is a big room, we hope we can make this work, especially because it was timed and usually our work has... Again, if you think about, like, a guess moving through the space of an events, like a corporate, T, Gala, less of an entertainment show and more of of, like, Right. Yeah. Like, a a calendar or a wedding or something. Like that... It... It's more like ill lingers. Right? In the guest linger. And so at some point when we're talking to the like, had engineer. Somebody was like, oh, do you... Do you want us to turn off the Ac for you? And I'm, like, I can't believe anybody's asking me this, and if I have any sort of life legitimacy to say, oh we should definitely shut down the Ac unit for this giants space. It's just so wild. I think that's what I had to do with. And it had to do within that space in a large convention center they have the... You know you have the doors that that you load in through in the length of the garage doors. Right. And then you have the doors that guest loaded in. And then you have intake and out take air air that's what that's what cools in heats room. Right So I think part of that was just they us figuring out, like, what doors we're gonna be open closed during the event so that we knew the air was gonna be pulled in a certain way. Mh. Because during setup up, the, service doors are open, and so that changes everything. So I think if this is what you're thinking of, you're not miss miss remembering. So we just had to make sure. And then for the sir... We did Sir hot list in the hallway, the following day, and again, thinking about how that scent moved through the space as well. So We... It was important for us to educate ourselves about what that looks like prior to the event and then making sure that when we did execute for both of those scenarios, we knew where the airflow was expected to come and go. Right. Based on where the actual intake uptake were as as well as, like, what doors we're gonna be open and closed. Does that answer your question?? It it really does. It does answer my question and it it speaks to the fact that this is very scientific and logistics matter. And, you know, if you want to send an event, I think it does pay to have a professional who has experience there to help you do it in the way that is gonna be most impactful. This is a beautiful example of the expert knowing what to anticipate. Exactly. And what questions to get you to ask or to answer in anticipation. So that there are no bad surprises. Exactly. Exactly. Because, you know when you're selling something like that, you're selling it with a very specific intention and you're you're creating the story when you're selling it. So when you bring it on, you wanted to do exactly what you said it was gonna do. And that's why we need somebody like Tiffany Rose, who can help you to get to that point. You do event sense, virtual event fragrance, which is very... I'd love to hear about that. So the virtual event that I was was kind of a covid thing. We would send out the diffuse. It's like, what you had so that idea is that everybody had a shared space even though they were a disparate spaces. U. And then we also have a kit where people people can make their own fragrances as the virtual, like, a virtual team building. Like a workshop virtual. And that's beautiful to... I love the the diffuse workshops. I think those are those would be really fun. I'm a diffuse king. I love... I'm gonna you... I'm send you... Wanna send you, if you both like on. Obviously, our design your diffuse kit. So you can make your own custom fragrance. I'd love your feedback on it. It's not... It's... We sell it for events. You... It is available on our website. I again get, it's out a bib part of our business, but it's really cool It's kind of a... Again another silver lining from Covid. So I would love to send you both 1 and, feedback that you had. I would love to give you a feedback on that. I would love that Would love it. I'd love it. Thank you. So Take away my fo. Yes. We gotta to take away that fo bill. Can we talk price point and factors? Is it possible to sort of just get an idea may a starting point even place I need know okay. So the... I'm gonna... I'll put this out there in the universe. So for starting it, like, 3500 is where we will start to have a conversation about a 1 fay fragrance sort of 4 hour experience. Mh. And they in a, like, 4000 to 5000 square foot space. Or less. Or war depending on again, depending on factors, the the things that make this can make are work more expensive is the size of the space. Obviously, we can do big spaces now, so that's exciting. On the number of fragrances if you want more than 1, we do include favors now all of our clients. So if you do book with us, you do get the the the the red diffuse, so the you get 25 of those as part of as part of the experience. That's a great thing to give as a gift. Right. And that... I mean it doesn't include any of our travel or any of that. It it I... I mean, I... I hope. And we... We're putting this pack together that is... I don't think regret. I don't think that's all. That's over the top at all. It's just been... I will say figuring out pricing and figuring out people that people don't have this in their budget guys. You, are fear any of ventilators players in the audience. Consider adding it to your budget. Yeah yeah. That's the point. Exactly. Exactly. So that's... I think that's been hard. And then our our workshop in our interactive station our our price per person. And, honestly, it's not much more expensive to have your guest create their own custom fragrance than it is to buy a diffuse Amazon, and it is a far superior experience. Yeah. And then you also get the added benefit of I would assume you've somehow customize the the bottle, so that people are going away with a gift from the event that reminds them of the event there's that added play that you get that you don't get when you order from Amazon when you do it your monthly. Yeah. It's a And and you're giving some... First of all, interactivity at events if you're not already doing it, then you need to be doing it because people want to be seen and heard, and they wanna experience things. They don't wanna just come and be a fly on the wall. They want to be involved. So adding something like that to an event is a great way to get engagement and get people to remember who you are. At a trade show. I bet you're not doing a lot of trade show business and yet something like that at a trade show could really bring people to your booth and not only bring them there, but then they're staying there for a bit because they're doing something. They're making their own scent. And while they're they're doing that, you have all that opportunity to talk to them about your product. So it's a great thing to do at trade shows if you haven't thought about that already. Caesars entertainment is a huge supporter of mine we're on their wellness menu, and they hire us to do their trade shows, and then they have their clients pick it up at their trade show booth. So it gets like a 2 touch point thing, and it's branded with Caesar. So getting something and somebody so when somebody's own, like, home bathroom that's branded and in a beautiful experience from a brand perspective. And from, like, a... We all get a lot of junk... We get a lot of cha cheese like this. It's a really beautiful well done taste gift and people want that in their homes, which I think is valuable. Alright, Tiffany don't, please don't be offended. What? Because every time I walk into my guess bathroom, I think of you because The honor bathroom... Can I get about an reward, please? Absolutely shit because it's true. It is absolutely true. And I'm... And even though it's in there, and I know it's in there when I walk in there, I am pleasantly surprised again because I know it's there, but I don't remember this scent until I smell it again, and it makes me feel good. So thank you for that. You know, I just wanna speak into, you know, you talk... Yeah, you can order this that off of Amazon, but the other thing that people need to take into consideration is quality. Quality versus quantity because you can get something perhaps not well made, not well curated off of Amazon, and it could be overwhelming, and it can... You know, I'm very sensitive to smell. I love it, but I'm very sensitive, and it can overwhelm me, and it can even upset my system. So I would rather spend the money and know that what I'm getting is a quality product Mh. And not just something that's very chemical filled. Mh. Agreed. So I think we have to get down to the nitty gritty, which is our final 5 questions with... The buys. Is a little bit more about you and how you operate and you know, what motivates you. And so I'd like to start this line of questioning with very simply what is your golden rule? Zap and smell the roses. This pretty good what That should be your tagline too. What do you do on a daily basis? Maybe just 1 thing that you do on a daily basis that you feel contributes to your success. I try to take intentional breaths, and just have a moment of of setting of resetting, I should say. Before the overwhelm happens before the client emails and the employees want something and all of these things, I just tried to just to be able to to have a moment of breathing and not necessarily smelling. There you go. I don't think we give reading enough do because it really can help. Right? So when no one's listening, when nobody is listening when you're all by yourself and you're talking to yourself, what are you telling yourself? On a good day. I'm overcoming all of the negative spots. It creep been there. And I think just remembering, just reminding myself that he that my work is important and that there's an audience out there, and, there are people and and places and things to connect with and and do my best work. When you were talking about being authentic earlier, I'm una... Una a una authentic. I love it. Thank you too. We need more of you. Yes. Absolutely. Tell it like it is, be who you are, and will all be fine. And can I just add? We especially need more of you and more women being una, authentic as role. Thank you for that. Thanks for saying that. That means that means a lot. Okay. What is 1 change you'd like to see in the world. 1 chain. Just 1 what's 1 change. I would like... And I guess this goes back to the first question, which I'm really sure my golden rule, but I would like people to take a moment within their own bodies and experience things beyond audio visual and digital. To really just have a moment with themselves and say, I'm in this body in this time in this space, And I think if we all did that a little bit more often and it's reconnected with ourselves and our surroundings, We might all be a little bit less stressed out if nothing else. Mh more grounded. That's a good 1. And more compassionate. Yeah. So what is your why? Why why? Why. Why why why. This... I think these are all really related that. I think that, like, again, why why why why? We are we are human beings in these bodies and we are not systems. And we experience the world in certain ways And I think we've gotten really narrow in what we accept of how we perceive the world and receive information. And I think within the event industry that's even more like, like, it it... It's nonsensical in a way. Like we are events we are we're experienced creators for human bodies, and our human bodies we don't we don't even give, like, space to, like, touch things or small things or we shouldn't be licking everything especially, you know. Germs or whatever, But even tasting things they're tasting to other people's cuisine are just like really using our bodies in this space. That we're in. We're on our phones all the time all day long. Like, we're so here Mh. That I think the why of my work and our work in the event the world is to open up here. Mh. And to connect with each other, you know, here, and we can... We literally cannot do that in the same way through through our phones through our, different through digital means. Mh. It's like you're giving, helping people find the portals. To transport them outside of this. Into into awareness and wake. Right, into under into really taking in what's around us and you know, not just as you say, walking through life with sort of blind on, you know, from 1 task to the next or from 1 responsibility to the next or from 1 child to the next, whatever it might be without really looking at where we are to space and time and maybe even being grateful. Okay. I can't tell you what a great time. This has been. We don't really know each other. We met once, and that was in March, but I I just liked you the moment I saw you and you were so kind to help us with our session and to bring sense and to give me this lovely gift that I have in my guest bathroom. And I think that we need to work together more in the world just needs to know about you and more events need to be scented because you're on the right track. And we need more professionals like you who are doing it right and creating experiences, not just happenings. So thank you. Thank you so much. Has been lovely. Absolutely. Say hello to all my friends in Denver. I will do that. And, hopefully, we'll see you soon. Thank you, Tiffany Rose. Good for joining us. Thank you. Thanks everybody for listening. Hey, thank you for listening to. If you haven't already, please like and subscribe. And remember to leave us your questions or comments at dot com backslash podcast. Fa is a production of Ba Entertainment. Hey, That's a lot of ba lot. Stay engaging.